Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...

At DARM 2025, Jeff Sauer delivered a timely message to revenue and marketing leaders: ad tracking, as many teams still ...

We’re kicking off 2026’s editions of Agency Advice with a mini-series digging into the under-sung stores of 2025 – which are becoming marketing’s dominant trends in 2026. First, senior creatives and ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

A new solution combining infrared (IR) beacons and active RFID tags promises to provide data centers with a tracking system enabling them to determine the locations (and, in some cases, the conditions ...

Ukraine is famous for its people, who have been fearlessly protecting their country for the last 3 (and, in fact, 11) years. However, it is not fair to forget that it is also the land of tech brains ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...