Update: Walmart lowered the sale price from $20 to $15 on October 9.

Save the world from the inevitable robot invasion by investing in Optimus Prime. The massive fire-emblazoned semi from "Transformers" is going up for auction. Freelance writer Amanda C. Kooser covers ...

A new Transformers Studio Series figure is here from Hasbro as they step into the Energon Universe with the debut of Optimus ...

Hasbro has rolled out pre-orders for four new additions to its Transformers action figure lines: a Studio Series Energon ...

The 1992 Peterbilt 379, also known as Optimus Prime, and the 1967 Chevrolet Camaro SS, also known as Bumble bee, from the movie franchise both got nabbed at last week’s Barett-Jackson auction in ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

Here’s your chance to become the ultimate hero of pretty much every kid on the planet, and we’d wager a few bigger kids as well. You can actually own Optimus Prime! To be more accurate, you can own ...

Inspired by Skybound Entertainment’s Transformers comics, the new Optimus Prime figure captures an important comic moment for ...

It is in the name after all. But we still can’t help but feel impressed by the engineering behind this LEGO Transformers set. With just a few easy shifts and no re-building required, LEGO Optimus ...

The Transformers franchise has many iconic characters, featuring heroes and villains that have stuck with fans since they ...

Here's your chance to become the ultimate hero of pretty much every kid on the planet, and we'd wager a few bigger kids as well. You can actually own Optimus Prime! To be more accurate, you can own ...