Update: Walmart lowered the sale price from $20 to $15 on October 9.

A repaint of the latest Ultra Magnus toy homages the roots of the Transformers franchise through the series that spawned the ...

Hasbro has rolled out pre-orders for four new additions to its Transformers action figure lines: a Studio Series Energon ...

“Freedom is the right of all sentient beings” reads the quote from the original Optimus Prime’s bio cards, a sentiment without which we wouldn’t be here today, leaving him off of a list of the best ...

The phrase, “you either die a hero or live long enough to see yourself become the villain” comes to mind with Hasbro’s latest addition to its Transformers toy line, as longtime Autobot leader, Optimus ...

Hasbro has revealed the latest addition to the Transformers Generations action figure line, and it's an unusual one. IGN can exclusively debut the first images and details for the Target Optimus Prime ...

As a child of the 80s, many of my favorite memories involve bowls of sugary cereal and long Saturday mornings spent in front of the television, taking in the hours of toy-inspired cartoons. I loved ...

Amazon's Prime Big Deal Days sale event features a variety of discounts for Prime members to check out, from offers on tech to games to movies and so much more. There are quite a few toy deals to ...

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Were I to look really closely at my hands, I’m sure I could find a lingering scar or two from a childhood spent painstakingly transforming robots into vehicles and back again—a process fraught with ...