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What is the triple bottom line?

Triple bottom line measures success via people, profit, and planet. John Elkington coined the term in the mid-1990s. Examples ...
It is a well-known fact that the most successful business and startup ideas often originate from the everyday situations and challenges we encounter. ReturnHound, a tech business led by entrepreneur ...
More than a quarter of a century ago, British author and entrepreneur John Elkington coined the triple bottom line: people, planet and profit. Despite his own insistence that it needs “fine-tuning” ...