Google has introduced a new AI powered virtual try-on (VTO) feature within its AI Mode shopping experience. For now limited to participants in its experimental Search Labs initiative, the tool enables ...

We break down everything you need to know about Google Try-On: how it works, what makes it special, and why it’s about to change the way we shop online forever. Ever bought something online and felt ...

Google announced on Wednesday that its AI feature that lets users virtually try on clothes is expanding to Australia, Canada, and Japan. The tech giant also announced the feature now lets users ...

For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit ...

A new virtual try-on startup powered by AI is stirring up buzz in the tech world. Doji raised capital late last year in a round led by Alexis Ohanian's Seven Seven Six fund. Its fundraising comes as ...

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual clothing try-on tool. Almost as soon as the feature was released, users started ...