Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping its site. The retailer this morning announced a new feature called Virtual Try-On for Shoes that will allow ...

A new virtual try-on startup powered by AI is stirring up buzz in the tech world. Doji raised capital late last year in a round led by Alexis Ohanian's Seven Seven Six fund. Its fundraising comes as ...

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Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest ...

AR clothing try-on, both more complicated and more lucrative than its counterparts in cosmetics and accessories, has been elusive. After years of development, that’s now changing, and fast. With a ...