Google announced on Thursday that it’s launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that ...

PORTLAND, Oregon: Fashion brands enter this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to ...

As part of its announcements for I/O 2025 today, Google shared details on some new features that would make shopping in AI Mode more novel. It's describing the three new tools as being part of its new ...

For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit ...

For some people, shopping is entertainment. For others, it’s something to get through without visible or psychic damage. Those emotions, either way, are likely to be heightened with the debut of ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

Welcome to the future of fashion; your style is chosen with a button from the digital dressing room. Using the AI-powered ...

Forbes contributors publish independent expert analyses and insights. Lela is a London-based writer and editor who covers food and drink.

A model demonstrates Avant-Garde Fitting System or AFS, a body-scanning technology developed for retail. They say the mirror does not lie. But can it try clothes on for you, so you don't have to? That ...

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A new Xbox One app called The Mall lets users virtually try on clothes at home with Kinect. The app is available for free on Xbox One right now (via Engadget), and you can watch a preview below to see ...