Twitter today announced a new tweet activity analytics dashboard for advertisers, Twitter card publishers and verified users that shows them detailed data on how their organic tweets are doing. While ...

There are plenty of social analytics tools, but the most full-featured ones are often too expensive (i.e., geared towards enterprise-level users) and the inexpensive ones usually offer limited ...

Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that. Twitter has one of the most straightforward dashboard ...

IBM and Twitter unveiled a lineup of new "insight as a service" offerings Tuesday to allow customers and business partners to more easily extract actionable business intelligence from the estimated ...

Apple has acquired social media analytics company Topsy in a deal reportedly worth around $200m, it was revealed Tuesday. With one of the few companies with privileged access to all of Twitter’s data ...

Twitter has upgraded its analytics capabilities with a suite called Brand Hub. Twitter’s new analytics suite Brand Hub is designed to helps advertisers quickly understand their brand’s share of ...