Twitter today announced a new tweet activity analytics dashboard for advertisers, Twitter card publishers and verified users that shows them detailed data on how their organic tweets are doing. While ...

One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details ...

It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up its analytics dashboard to everyone. Last month Twitter ...

You worked so hard on that clever tweet. Did anyone actually read it? Until now you could only guess based on the number of favorites or retweets it received. That changed on Wednesday, when Twitter ...

I’m impressed by the new Twitter analytics dashboard but I’m also a little concerned about what it might do to the way we tweet. Among various charts and graphs, the dashboard – currently available to ...