Explore the consumer discretionary sector, its impact on economic growth indicators, and why spending varies with income ...

Discover the concept of utility in microeconomics, exploring its origins, types, and applications to analyze consumer ...

In today’s environment, the health of the U.S. consumer — a critical component of U.S. economic growth — is subject to more nuanced scrutiny. As we assess opportunities in consumer credit, we are ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...