Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

If there is one statistic from Digital Air Strike’s recent study that best highlights the importance of social media in your store’s marketing efforts, it might be this one: better than nine out of ...

The move, which will roll out in the US, sees ad targeting moving away from just being passed on the types of Facebook Pages that a user follows. Explaining the change in a blog post, Facebook said: ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...