Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Paul Blacklow is affiliated with Economic Society of Australia. This article is part of The Conversation’s “Business Basics” series where we ask experts to discuss key concepts in business, economics ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Achieving and sustaining a competitive advantage is essential for success and long-term ...