Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

In most, if not all, studies we collect data to obtain information about an area of research in which we have an interest. For example, we might want to know the level of dental caries in our area. In ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

In recent years, a movement to make research more transparent has taken root in the social sciences. Public institutions and private organizations of all types champion transparency, and publishers ...

The ability to understand and communicate about data is an increasingly important skill for the 21st-century citizen, for three reasons. First, data science and AI are affecting many industries ...

At its heart, data modeling is about understanding how data flows through a system. Just as a map can help us understand a city’s layout, data modeling can help us understand the complexities of a ...

AI did more than simply replicate existing methods. By handling both the clustering of themes and their interpretation, AI ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...