EU-funded researchers are using emerging technologies to create new, immersive experiences and reimagine the future of live ...

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.

Years ago, virtual reality was merely a sci-fi concept. Today, technology has blossomed to the point that virtual reality is now an actual reality. Virtual reality systems offer an immersive ...

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Augmented reality-powered smart glasses have seen a muted resurgence lately. Will Google's intervention reinvigorate what feels like a tired concept?

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

Please provide your email address to receive an email when new articles are posted on . A 12-minute virtual reality session during chemotherapy reduced heart rate, stress and pain compared with ...

Having coached my son’s Little League baseball teams for several years, I know how tough it can be for some kids to hit. And the older they get, the faster the pitches come in. Thus, the more ...