Google launched its AMP platform last year to make articles load more quickly from search results, in a move highly reminiscent to Facebook’s Instant Articles. Problem is, AMP pages are saddled with ...

Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce ...

AMP aims to allow websites to load faster by fetching pages from Google's cache but had a drawback, as each URL for AMP pages began with https://google.com/amp. The ...