Mobile gaming revenue represented an estimated 49% of the global games market in 2020. That's a pie valued at $86.3 billion that everyone wants a slice of. But like with any dominant market, it ...

The goal of UX writing and microcopy is to enhance the user experience. Microcopy plays the role of a guide, advisor, comforter and promoter. How can you make your user experience (UX) content and ...

Historically, writers and designers shared a symbiotic relationship - complementing each other’s talent to produce illustrious ads and marketing materials. For years, this partnership coupled copy ...

It’s not just that designers should treat their copywriters better, as Maeda mentioned at his Design in Tech SXSW talk. As chatbots and conversational interfaces become more popular, writing becomes ...

Scenes like this play out every day across Nigeria: a customer attempts to pay at a supermarket by transfer, but instead of a clear confirmation, the app only shows “transfer pending.” The sender is ...