Ulta is ready to make some changes inside of its stores. While the company is already in the midst of opening stores and remodeling locations, it has “been a while since we have really made any ...

Sephora is the top beauty store among Gen Z teens. Ulta follows close behind at number two. I visited both stores to see how they compare. Among the stores Gen Z shops the most, Sephora and Ulta are ...

Ulta has unveiled its new store format that it will apply to more than 40 stores this year. According to WWD, Ulta’s new store format will create a shopping environment that is easier for consumers to ...

Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...