The WNBA season is finally upon us, and there are more eyes on women's basketball than ever before. Even better, the attention is also going to hooper's sneakers. Las Vegas Aces guard and Under Armour ...

Activewear powerhouse Under Armour has unveiled the second generation of its women's basketball shoe, another monumental step in the Baltimore-based company's efforts to fuse innovation with ...

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The stars are fronting the brand’s biggest global marketing campaign for the women’s category. Under Armour says Bündchen’s inclusion signals it is now targeting “athletic females” after prioritising ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Under Armour is making a play in what one sports retail ...

When Nika Mühl steps on the court next to terrorize WNBA foes with her relentless defense, she will be wearing Under Armour. A day after teasing the announcement on social media, the athletic giant ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. When then-21-year-old alpine ski racer Lindsey Vonn first ...

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Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X Two decades from now, women’s basketball players might bound across plexiglass, LED-powered courts ...