Activewear powerhouse Under Armour has unveiled the second generation of its women's basketball shoe, another monumental step in the Baltimore-based company's efforts to fuse innovation with ...
The WNBA season is finally upon us, and there are more eyes on women's basketball than ever before. Even better, the attention is also going to hooper's sneakers. Las Vegas Aces guard and Under Armour ...
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The Los Angeles Sparks are battling for the final spot in the WNBA Playoffs. If the Sparks are able to make a late-season push, it will require All-Star guard Kelsey Plum to continue playing at out-of ...
A cross section of female athletes helped Dick’s Sporting Goods and Under Armour create a new “engineered” basketball shoe just for women. The athletes included Under Armour athletes Bella Alarie, ...
The stars are fronting the brand’s biggest global marketing campaign for the women’s category. Under Armour says Bündchen’s inclusion signals it is now targeting “athletic females” after prioritising ...
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...
Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X Two decades from now, women’s basketball players might bound across plexiglass, LED-powered courts ...
Under Armour has been trying to reach women for years, but its efforts still appear to be falling short. The sportswear company has long described the women's apparel market as a big opportunity for ...
Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. When then-21-year-old alpine ski racer Lindsey Vonn first ...
In a series of 2014 Under Armour commercials, acclaimed ballerina Misty Copeland pirouettes and pliés across an empty stage. Olympic skier Lindsey Vonn thrusts a barbell above her shoulders. USA ...
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