Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

Understanding consumer behaviour has always been one of the keys tools in the marketer’s kit. This is even more imperative now, when media-savvy consumers have proven to be more resistant to obvious ...

India’s advertising industry is on the cusp of an evolution. Programmatic buying already represents 42% of the country’s digital ad spend and is projected to reach 44% by 2026. This shift marks a new ...

Global Track Consumer gives marketeers a continuous view of purchase behaviour across bordersDubai, April 30, 2007: The Nielsen Company recently announced the launch of Global Track Consumer, the ...

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

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