I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. In this dynamic environment, making informed, data-driven decisions has become a ...

Traditionally, companies gather customer feedback and measure sentiment in a variety of ways, from surveys to satisfaction scores to support calls and focus groups. While these are important to ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

The atmosphere of a restaurant can make or break a dining experience. The Role of Seating in Customer Perception Understanding Customer Behavior in Restaurants Types of Restaurant Seating and Their ...

When building a house, you start with a blueprint. Similarly, creating a meaningful customer experience begins with a map — a tool to visualize the entire journey, from initial awareness to ...

Marketers are using valuegraphics as a new way to understand their target audiences. The mind behind the valuegraphics methodology — bestselling author David Allison — spoke on how fellow marketers ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Customer-centric service. Exceptional customer service puts the consumer first. Successful brands listen to their customers and deliver on their needs. The cost of poor support. A lack of care in ...

The first three installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior and also looking at determining customer value. In this article, ...

We recently witnessed Netflix’s alarming quarterly results, where they reported a loss of 200,000 subscribers in the first quarter—its first subscriber loss in over a decade. On top of that, they are ...