Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy content in an online search.

For tech companies, one antitrust expert says to stay tuned for more scrutiny of relationships with operating systems and platforms after a ruling against Google in the federal government's antitrust ...

Google has become one of the most influential actors in the modern information age, fundamentally reshaping how people search ...

Google Trends is a tool that shows you what people are searching for on Google. It helps by analyzing search data to reveal the relative popularity of search terms over time and by region. In this ...

Since it began rolling out AI Mode at the start of March, Google has been slowly adding features to its dedicated search chatbot. Today, the company is releasing an update it hopes will make the tool ...

The Google Translate app has been a worthy addition to any international traveler's tech arsenal ever since it launched in 2006; Google claims it now translates a trillion words every month. Not that ...

Google's acquisition of Motorola Mobility surprised everyone (everyone except this blogger who predicted it would happen two weeks ago). Both companies as well as their lawyers somehow managed to keep ...

Since launching an enterprise version of Google Apps in February 2007 for $50 per user per year, Google entered a competitive landscape inhabited for decades by the likes of Microsoft Corp. and IBM, ...