Run a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Google is set to integrate advertising into its AI Mode and expand AI Overviews to desktop users, marking a significant shift in how the tech giant monetizes its artificial intelligence features. This ...

Here’s your quick explainer on the Harris ad controversy: What is the Harris campaign doing with Google ads? Harris’s campaign edited the news headlines and accompanying descriptions that appear as ...