Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you’re a marketer, you’ve probably heard the term “influencer marketing” at least a ...

Marketers have developed some bad habits in the past 30 years. We used to live by metrics like awareness, intent and recall; they were difficult to measure but told us a lot. With the internet, it's ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Maximizing Your Reach: The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of reaching consumers who are scattered across various ...

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options can quickly become ...

Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode features Jason Harris, a co-founder and ...

Dark social isn't as ominous as it sounds, but in social and digital marketing, it's an important term to know and understand how to navigate. But let's start with defining what it is. Dark social was ...

TikTok provides a unique opportunity for small business owners to reach a wider audience, increase brand recognition and reclaim organic reach that has become limited on platforms like Facebook and ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...