Search with generative AI is fundamentally changing how people find and interact with information online, impacting both paid and organic channels. Large language models (LLMs) like ChatGPT, ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first. Google’s AI Overviews continue to disrupt search as we know ...

AI Max for Search is globally available in beta. One-click experiments are built into campaign creation. Text guidelines are planned for fall and will apply to AI Max and Performance Max. Google’s AI ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

AI search is projected to surpass traditional search by 2028. That means, now, your brand’s presence in AI answers matters as much as your position on Google. But unlike traditional search, AI doesn’t ...