Whether you sell to clients directly or you sell to general contractors, it is imperative that you understand the unique value you offer and communicate it clearly, concisely, and persuasively. You do ...

As industries move into digital transformation, customer satisfaction appears to have become less of a boardroom agenda item. I believe the ethos of customer experience was lost as companies became ...

In an atmosphere when people are pressured by time and money to ensure they invest in being at an event that delivers the ROI they want to see – do you know what your event’s Unique Value Proposition ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

Understanding and articulating what makes you unique and valuable as an employee can set you apart from other candidates. Identifying your unique strengths and value proposition is crucial for highly ...

CHWY lacks a unique value proposition, offering similar prices and products as competitors like Amazon, making long-term customer retention challenging. Active customers have steadily decreased since ...

Financial advisors striving to grow their practice face a range of challenges. One of the most important is crafting an effective value proposition that will set an advisor apart from the competition.