You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

Opinions expressed by Entrepreneur contributors are their own. The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening.

As industries move into digital transformation, customer satisfaction appears to have become less of a boardroom agenda item. I believe the ethos of customer experience was lost as companies became ...

On the surface, it’s an easy question to answer. Working with RIAs on their marketing strategy, we’re always asking advisors and executives to share their firm’s unique value proposition. Often the ...

In an atmosphere when people are pressured by time and money to ensure they invest in being at an event that delivers the ROI they want to see – do you know what your event’s Unique Value Proposition ...

Whether you sell to clients directly or you sell to general contractors, it is imperative that you understand the unique value you offer and communicate it clearly, concisely, and persuasively. You do ...

Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is one of the most exciting journeys anybody can embrace. When we start with our business, we assume everybody will love ...

Understanding and articulating what makes you unique and valuable as an employee can set you apart from other candidates. Identifying your unique strengths and value proposition is crucial for highly ...