In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ads ...

Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the problem of managing multiple SDK’s and price targets ...

Snap SNAP recently announced its partnership with cross-platform game engine Unity Software U that will extend the reach of Unity’s Ad supply to Snapchat advertisers. This will also bring Snap’s ...

Gain access to high-quality traffic from Unity LevelPlay and premium ad placements across 30,000+ apps partnered with BIGO Ads to boost campaign performance. "We're delighted to bring BIGO Ads into ...

Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...

A group of over a dozen game studios have begun a boycott of Unity in response to controversial changes to the licensing fees charged to developers who use the popular game engine. The company caused ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Unity Mediation, inclusive of ...