A family on vacation walks toward a theme park on a humid afternoon, balancing bags and bottled water. The kids drift toward an ice-cream cart while their parents shuffle between a printed map, the ...

QR Code placement strategies for travel-adjacent brands A family on vacation walks toward a theme park on a humid afternoon, balancing bags and bottled water. The kids drift toward an ice-cream cart ...

In a hotel lobby, two QR Codes promote the same thing: a 10% discount on the breakfast buffet. One sits at eye level beside the elevator buttons, right where guests wait with their phones in hand. The ...

Where to place QR Codes at every travel touchpoint Travel consists of various phases—planning, moving, waiting, and arriving. Each one offers a different opportunity to meet travellers where their ...