Chica, the anthropomorphic chicken who has delighted children on NBCUniversal’s kiddie-cable network Sprout for the past few years, is getting a refurbished coop. The Comcast-owned media conglomerate ...

Sprout is expanding its reach. NBCUniversal Cable Entertainment’s preschool network is rebranding to become Universal Kids, extending its audience to 2-11 year olds with content to include DreamWorks ...

The rebranding will go live Sept. 9, anchored by the spinoff of the long-running Bravo hit. By Kate Stanhope Another cable channel is going the rebranding route. Sprout, NBCUniversal’s kids cable ...

Comcast/NBCUniversal is launching a new children’s television channel, and it’s made possible in large part by its strategic purchase of Dreamworks Animation last year. The new channel, Universal Kids ...

Universal Kids, a Comcast-NBCUniversal-owned cable channel dedicated to children’s programming, will no longer produce any original content. The move comes after Universal’s unsuccessful rebrand of ...

NBCUniversal Cable Entertainment’s preschool network Sprout is slated to rebrand as Universal Kids, targeted to young viewers between the ages of 2 and 11, in September 2017. “We see enormous ...

Sprout is expanding its reach. NBCUniversal Cable Entertainment’s preschool network is rebranding to become Universal Kids, extending its audience to 2-11 year olds with content to include DreamWorks ...

"We have great [shows] for the preschoolers, which is important, but we needed to grow up with the rest of the family," says GM Deirdre Brennan of rebranding Sprout. By Kimberly Nordyke Managing ...