Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

通用商务协议（UCP）允许AI Agent理解和执行跨平台和品牌的完整购物流程。用户只需在谷歌搜索的AI模式或Gemini聊天中自然地表达他们的需求，例如“找到我之前看过的黑色手提箱，并像以前一样送到我的地址”，AI可以立即匹配产品，显示个性化价格（例如会员专属折扣和推荐配件），完成支付（通过Google ...

整理 | Tina谷歌把“Agent 购物”这件事，推到了一个更标准化的层面：Universal Commerce Protocol（UCP）正式亮相。近日（1 月 11 日），谷歌 CEO Sundar Pichai（绰号“劈柴”） 首次登上 ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the entire shopping journey, from product discovery to payment to post-sale ...

Google 正式发布 Universal Commerce Protocol（UCP，通用商业协议），这是一项开放标准，旨在支持“代理式商业”，也就是由 AI 驱动的购物代理可完成从商品发现、下单结算到售后管理的全流程任务。UCP ...

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO named Ramon Eijkemans said, "I hate to bring this, but SEOs: we’re gonna be f$@ ...

PANews 1月12日消息，PayPal宣布其将支持谷歌推出的Universal Commerce Protocol（UCP）开放标准，未来将作为支付选项整合至谷歌AI模式下的搜索与Gemini应用中。该协议旨在推动“代理式电商”（agentic ...

AUSTIN, Texas, Jan. 11, 2026 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions and the parent company of leading ecommerce platform BigCommerce and ...

We have spent the last decade getting comfortable with asking AI to find things for us. "Hey Google, what's the best running shoe?" or "Find me a cheap flight to Tokyo." But the next decade won't be ...

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

Shopify's Harvey Finkelstein said agentic shopping enables merit-based personalization, reducing the role of ad spend and ...

Google’s Universal Commerce Protocol (UCP) is a new open standard designed to allow AI agents to carry out shopping commerce autonomously. The new standard exists under the Apache 2 open source ...