When most email marketers create an unsubscribe page, it's usually treated as an afterthought. This is understandable, since the unsubscribe page is often the final step of an unsuccessful campaign, ...

If you've found yourself looking for an "unsubscribe" button for an account or publication you subscribed to on the Discover page on Snapchat, don't worry: It's not you, there is no such button within ...

If your business' Facebook page "likes" many pages, your news feed may become cluttered with their posts. "Unliking" the page cuts your profile's association with the page in question. Aside from no ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Marketers should think of the unsubscribe page as their ...

John Engler of Unsubcentral had some great comments based on my article last week and the problems I was having unsubscribing from a newsletter. I'm providing them verbatim with his permission: 1.

To promote your startup, you want to develop an email list of targeted customers and craft subject lines that people will want to click on. But no matter how hard you try to entice customers with new ...