Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

If I had to summarize direct mail in 2025, I’d say this: marketers finally stopped guessing and started paying attention. We saw smarter testing, better creative, more intentional use of data, and a ...

Thanksgiving isn’t just about turkey and pie, it’s about connection, gratitude, and that warm feeling of being remembered. Sounds a lot like what direct mail is supposed to do, doesn’t it? In a season ...