Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

The 2024 election cycle saw artificial intelligence deployed by political campaigns for the very first time. While candidates largely avoided major mishaps, the tech was used with little guidance or ...

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

As the 2004 presidential race heats up, President Bush and his challengers will use every means possible to put their political messages before the American electorate. Campaign strategists who want ...

The governor’s plan also calls for prohibitions on the distribution of false information regarding upcoming elections.

When artists do take action over political-campaign usage, it's usually in the form of a cease-and-desist letter sent to a candidate's representatives. In some instances, artists file lawsuits, but to ...

New, prebuilt, data-driven campaigns empower marketers to increase engagement, prove return on investment, and execute faster, with minimal setup and built-in performance tracking Built on proven, ...