Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

Court to reveal its decision in March ahead of October 3 elections. Judges most recently upheld ban in February 2024. Bans on ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver ...

A sophisticated tool named Xeon Sender is being exploited by cybercriminals to launch large-scale SMS phishing (smishing) and spam campaigns. By leveraging legitimate cloud services, attackers can ...

When artists do take action over political-campaign usage, it's usually in the form of a cease-and-desist letter sent to a candidate's representatives. In some instances, artists file lawsuits, but to ...

New, prebuilt, data-driven campaigns empower marketers to increase engagement, prove return on investment, and execute faster, with minimal setup and built-in performance tracking Built on proven, ...

If all the world’s a stage, as the Bard would have it, surely some performances are more gripping than others. Some even threaten to upend our lives. To apply the stage metaphor, we are now faced with ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Spotify represents nearly a third of the music streaming ...