DiRx needed to win over customers from larger competitors. It leveraged digital experience analytics and changed the way customers engage with its pharmacies. Simone Grapini-Goodman describes her ...

Data analytics company Fullstory Inc. announced today that it had acquired Usetiful, an Estonian digital adoption platform startup known for deploying guides and surveys in applications, for an ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aternity ®, the leader in Digital Experience Management (DEM), today announced Aternity User Journey Intelligence, expanding its digital experience management (DEM) ...

SAN FRANCISCO--(BUSINESS WIRE)--NetSpring today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of Product and Customer Journey Analytics which is Powered ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

A Leader in QKS Group’s SPARK Matrix™: Customer Journey Management, 2025. Winner for "Best Personalisation and User Experience Solution" in the FinTech Futures 2025 Banking Tech Awards. A Core ...

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...