DiRx needed to win over customers from larger competitors. It leveraged digital experience analytics and changed the way customers engage with its pharmacies. Simone Grapini-Goodman describes her ...

WALTHAM, Mass.--(BUSINESS WIRE)--Software intelligence company Dynatrace (NYSE: DT) announced today it has enhanced its analytics capabilities for modern multicloud environments by unifying its ...

It’s not enough to know the tasks your users need to accomplish. Using a journey map allows you to get inside the minds of your users, understanding their wants and needs. Journey maps work by ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aternity ®, the leader in Digital Experience Management (DEM), today announced Aternity User Journey Intelligence, expanding its digital experience management (DEM) ...

Smart businesses know that mobile apps aren’t just another service channel—they’re an invaluable source of information on customer experience. By tracking mobile app data, design teams can spot ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...