For many years, organizations have relied on a familiar view of the customer journey. The idea that a user moves from awareness to consideration to decision in a neat and predictable line has shaped ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

Modern leaders and marketers have no shortage of metrics that can help them determine how to serve their customers better and improve sales. Even so, one metric stands out as the key to optimizing the ...

It’s not enough to know the tasks your users need to accomplish. Using a journey map allows you to get inside the minds of your users, understanding their wants and needs. Journey maps work by ...

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...

In the new competitive landscape for mobile-application-based businesses, engagement and retention should not be the only focus for growth. I believe the focus should be on creating user habits.

As organizations expand remotely and to the cloud, the need for authentication that reaches all corners of a growing network – without incurring security burnout – is necessary to balance productivity ...