It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Last March, three weeks after Joseph Siwak was hired as an experience designer at the online hotel-booking company Rocket Travel, they sent him home — not with a pink slip, but with a new set of ...

In the landscape of user-centered design, customer journey maps are indispensable tools. First appearing in the mid-1980s, they outline the journey of customers and users as they engage with products ...

Keeping up with the modern consumer’s changing tastes can be a challenge, but business depends on it. Customers are interacting constantly with brands across multiple channels and platforms, with many ...

Despite the difference in access to end users, designers at tech companies can still learn a thing or two from their consulting counterparts about building user personas. For example, the tech ...

A decade ago, I was privileged to be on the team that launched the first real customer journey builder user interface. It was one hell of a project and we realized we were introducing a new way to ...

"Self-contained system" is a term that gets applied to a lot of things, from International Space Station components to nanosensors. In the information technology services space, it could also apply to ...

Barbara Wittmann, CEO of IT Zeitgeist is an expert in Digital Leadership and aligns people and technology for sustained global success. In the quest for digital transformation, organizations often ...