Many data-driven startups have uncovered that having one single user onboarding experience can ultimately make or break them. This is what I call the single onboarding misconception. Take Twitter as a ...

Pet peeves: we’ve all got them. We don’t think about them all the time, but they lurk in the background, waiting to jump into our consciousness when real-life examples rear their ugly heads. Mine are: ...

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...

User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook. If your site lacks the positive user experience and ease of use that end users ...

If you’ve ever taken an Uber, you know that the startup identified practically every consumer pain point involved with hailing a taxi – not being able to find one, standing in a long taxi line, rude ...

How many of your users have requested a dark mode in your product? I’m guessing it’s a dozen at least, if not much more. Heck, I once received a dark mode request from a government employee using our ...

Forbes contributors publish independent expert analyses and insights. Steve Tengler covers automotive and its transformative technology. After the COVID-19 crisis, companies will restart strategies ...

In the end, there is not likely to be any single fix for what ails the internet today. But the ideas the three writers agree ...

Your hosting provider has a significant impact on the Time to First Byte (TTFB), which is a measure of how quickly a server reacts to a browser’s request. Faster ...

Artificial intelligence (AI) is becoming increasingly important in our daily lives. AI can automate routine and time-consuming tasks, allowing us to focus on more important activities. In addition, AI ...