Companies that build apps can sometimes be so fixated on their internal goals that the end users become an afterthought. However, a hard-to-use, buggy or otherwise suboptimal app or website can be ...

In many cases, a customer’s first impression of a business is determined by a visit to its website. It’s essential for a company in any industry—whether B2C or B2B—to keep a close eye on changing ...

You might believe it or not. Your website is an essential marketing tool in your business. It will also not be wrong for you to regard it as your best salesman. Compared to the human salesman, your ...

Digital Apps for Airline, Hotel and Rental Car Play Critical Role in Overall Travel Experience TROY, Mich.--(BUSINESS WIRE)--Travel apps and websites are heavily relied-upon digital tools used by ...

Google today announced Web Vitals, an initiative to provide web developers and website owners with a unified set of metrics for building websites with user experience and performance in mind. Web ...

As the first port of call for customers, prospects and partners your website is an invaluable tool. At the heart of every B2B website is the user and building a great user experience is what defines ...

When consumers shop for cars online, they don’t want to contend with difficult-to-navigate websites that feature cluttered interfaces, excessive buttons and ill-suited photos. Instead, they want a ...

Nearly two-thirds of the US population uses digital banking services, according to Bankrate. The number is even higher for younger consumers, with almost four in five millennials doing their banking ...

Research by Searchmetrics released Tuesday suggests that 96% of sites tested in U.S. desktop searches -- and more than 90% of those in mobile searches -- fail to meet Google’s three Core Web Vitals ...

Your website is one of the most powerful tools in your HVAC business's arsenal – but only if it’s optimized for your customers' needs. For many potential customers, your website is their first ...

SMBs tap agentic AI to rebuild legacy WordPress sites, refresh outdated web experiences, and optimize Shopify stores for efficiency and growth Every small business can harness the power of tech ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Around 50% of the top 100 most visible websites on Google.com still ...