These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Count Google's AdMob division among those glad to see that Apple has had a change of heart regarding restrictions on App Store development. Omar Hamoui, former CEO of AdMob and currently vice ...

• To target business-to-business customers in a new way • To quickly test quality and quantity of business customers in a new channel Launched in 2005, Simply Business is the UK’s leading insurance ...

Promotion (advertising activity) is very important in order for many people to see the developed mobile terminal application. As a means of advertising an applicationFacebook advertisementAnd when you ...

A post written by AdMob CEO Omar Hamoui claims that Apple’s new advertising terms for developers will block out AdMob/Google and other competitors to iAd. Saying that if the rules are “enforced as ...

After reviewing Apple's changes to its iPhone developer agreement, Google's AdMob reached the same conclusion that many others did: it could be screwed. Apple this week changed the terms of the ...

AdMob CEO Omar Hamoui ripped changes in Apple's iOS developer terms. In short, Hamoui says that Apple's developer terms if enforced could prohibit developers from AdMob and Google ads on the iPhone.