In this special guest feature, David Abramson, Director of Product Management at Logi Analytics, discusses how the advent of new and disparate data sources means we must rethink the way we manage data ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dan McKone It’s become an ...
In today's digital age, data inundates us. The sheer volume of information available to us is staggering. We can measure customer likes and dislikes and the number of strokes we took in the swimming ...
Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...
It is often said that anything you can say about India, the opposite is equally valid. In recent years, data-driven decision-making has become a buzzword in policymaking circles across sectors in the ...
Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...
For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...
The 2026 housing market will be defined by interest rate scenarios and AI advancements according to Joseph Panebianco. AI Summary In this Q&A, Panebianco shares his take on leveraging data, the 2026 ...
Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...
Power requirements for industrial and utility operations change constantly, creating a mismatch with static power solutions. This whitepaper discusses Energy Management as a Service (EMaaS™) and how ...