Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

The results show that 96.3% of teams are still using Google Analytics, with the majority sticking with Universal Analytics instead of the new GA4 version. Integration with Google Ads and Search ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Nelnet Inc. failed to convince a federal judge to completely dismiss a proposed class action alleging it disclosing personal information to Google via its use of Google Analytics.