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Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account. You can do this within Google Search Console and/or by using new ...

When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords. However, Google Search Console (GSC) provides a completely free way to access insights ...

Google Search Console has a bug with its API when filtering on the searchAppearance dimension. This bug occurs when using the notEquals or notContains operators, it will only return rows with the ...

Google has added a “Discussion Forum” filter in Search Console’s Performance report. Publishers can now track impressions, clicks, and positions for forum-style content. The update applies to pages ...

If you’ve submitted a sitemap to Google Search Console and were met with the seemingly contradictory messages , “Status: Couldn’t fetch” and “Inside: Processed successfully”, you’re not alone. This ...

Personal testing by one SEO professional suggests Google Search Console may miss many search queries. The experiments indicate potential gaps in reporting conversational queries. Results are based on ...