If you want to improve your sales development efforts, outdated manual methods won’t cut it. To stay competitive, you'll need to leverage technology and data analytics to optimize your strategies.

Decision-making in sales and marketing is accelerating. Whether it’s a salesperson deciding their next move, a manager reshuffling customer assignments, or a leadership team shaping strategy, fast, ...

Many small companies have started to find new and creative ways to save time and money using artificial intelligence. A survey from 2024 found 69% of small businesses are using AI, up from 56% in 2023 ...

CHICAGO--(BUSINESS WIRE)--ActiveCampaign, a leading autonomous marketing platform, released findings from its latest research report, 13 Hours Back Each Week, revealing that AI is equipping small and ...

Monica Gomez is the Founder and CEO of the award-winning event and marketing agency, The Concierge Club. Follow her on LinkedIn. Have you tried running paid ads for your business lately? Increasing ...

Running a marketing agency is no walk in the park. It requires repetitive, time-consuming tasks. With the client list growing, the manual workload increases to a point where you need at least one — if ...

42% of small-to-midsize businesses adopt AI with promising results, but over half of workers feel unprepared to fully harness its capabilities. Open AI’s launch of ChatGPT in November 2022 sent ...

Using ChatGPT is a lot simpler than you think, and there are many ways to make it work best for you. Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest ...

Sometimes an AI can cause you or your company irreparable harm. Sharing confidential data with an AI could have legal consequences. Don't let an AI talk to customers without supervision. A few weeks ...

Most large employers play down the likelihood that bots will take our jobs. Then there’s Klarna, a darling of tech investors. Credit...Chloe Niclas Supported by By Noam Scheiber Ask typical corporate ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...