The alcohol content of Victoria Bitter will be cut for the second time in two years to 4.6 per cent next month. That's 0.3 per cent lighter than the original 4.9 per cent full strength beer was ...

In a post on the VB website, the beer company announced it would be supplying free beer to 200 pubs across Australia for customers (over 18 of course) for two hours on Sunday. VB is rewarding election ...

Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter. So, whether ...

Beer brand VB and creative agency Droga5 have launched a new promotional campaign for the summer. The campaign, based around the ‘VB, the best cold beer’ slogan ...

Don't miss out on the headlines from Gladstone. Followed categories will be added to My News. QUEENSLAND'S XXXX Gold beer has been knocked off its perch as the country's highest selling beer as ...

VB has launched a new fragrance, but luckily it doesn't smell like beer. The iconic Australian beer brand has teamed up with Australian perfumers and Chemist Warehouse to create a new scent called ...

For anyone who’s ever shakily sucked down a milky mug of Earl Grey at Far Too Early O’Clock and thought to themselves “this doesn’t taste enough like licking the carpet at the TAB,” this is a great ...

A South Australian man has won the hearts of beer lovers across the nation with his impressive collection of VB beer cans stretching back 15 years. The lager lover, who hails from Moonta on the Yorke ...

VB is celebrating the end of the election campaign by shouting Australians a beer. Full page ads appeared in newspapers in NSW, Victoria, SA, Tasmania and Canberra today announcing the campaign with ...