About 30 percent of our email list at ZeroBounce went bad in 2021. Astonishing? Not when you consider the impact of the pandemic: millions of job losses and “The Great Resignation” have wreaked havoc ...

Email validation is crucial for verifying the legitimacy and precision of email addresses. It eradicates erroneous or inactive addresses from your list, ensuring only authentic and engaged recipients.

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

There are more than a few myths floating around the industry about seemingly magical quick fixes for removing spam traps from your subscriber list. It would be great if you could. Unfortunately, ...

With almost 4 billion email users across the world, email marketing is a tried and true way to reach your current customers, regardless of whether your company is B2C or B2B. But what about finding ...

Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum ...

Email marketing is an effective sales and customer engagement strategy, but doing it correctly takes work. To achieve the best return on investment (ROI), you need high-quality, relevant content, ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...