Tilman Breitenstein of BASF sets out how companies can use value chain analyses to identify where to focus IP resources, from a beer maker’s perspective Patent attorneys are increasingly being asked ...

Products move from the producer to the customer through the market value chain. This chain includes anyone who handles or enhances the product on its way to the market. Your analysis of this chain can ...

For your small business to have a competitive edge, certain fundamentals must be in place to succeed. Those fundamentals comprise the value chain analysis, a concept developed and advanced by Michael ...

Traceability has become an imperative for fashion brands, particularly in the light of fast evolving environmental regulations. According to the State of Fashion 2024 report, 87% of fashion executives ...

The digital supply chain is the next frontier for organizations to optimize their value chain and financial performance. With consumer behaviors shifting at a rapid pace, the need for the supply chain ...

Forbes research shows that marketing assets can contribute over 50% of enterprise value when brand, customer value add, and the impact of marketing performance are properly valued and measured. For ...