We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

As one who has been developing and coaching various industry leaders for years, I find it perplexing that most of these leaders, as capable as they are, have a hard time expressing their value ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Most companies think their value proposition is fine. The brand ...